PLEZi Hydration Named Official Sports Hydration Drink of the COPA Soccer Training Center and Ultimate Fieldhouse at the Shadelands SportsMall
WALNUT CREEK, CA – June 2, 2025 — COPA Soccer Training Center and the Ultimate Fieldhouse, two of the premier youth sports facilities at the Shadelands SportsMall, are proud to announce a strategic partnership with PLEZi Nutrition, naming PLEZi Hydration the “Official Sports Hydration Drink” of both facilities.
The partnership supports the launch of PLEZi Hydration — a new, better-for-you sports hydration beverage developed in collaboration with PLEZi investor and Hydration co-founder, four-time NBA champion Stephen Curry — and includes a robust brand integration across the SportsMall ecosystem:
- Product availability at key point-of-sale locations throughout COPA STC, the Ultimate Fieldhouse, and Joozi Juicery
- Onsite sampling activations to introduce families to PLEZi Hydration
- Collaborative social media campaigns to build engagement and community awareness
- Brand visibility through fixed signage and digital media placements throughout COPA STC and the Ultimate Fieldhouse
PLEZi Hydration was designed with purposeful ingredients and unbeatable flavor, offering 2x the electrolytes and half the sugar* of leading sports drinks. Raising the bar for hydration standards, PLEZi aligns closely with the SportsMall’s mission of promoting health and wellness for the more than 2 million annual visitors — most of them youth athletes and their families.
“COPA’s mission is to level the playing field through data-driven player development, giving every athlete a fair shot. We’re proud to partner with PLEZi Hydration because their values around health, performance, and community align with our own.” said Charlie Campbell, Managing Director at COPA STC. “Together, we’re committed to fueling athletic potential while helping shape healthier habits for the next generation.”
“Being able to feature a healthier hydration product led by Stephen Curry — someone who’s been such an active and positive role model for youth basketball players — makes this especially exciting,” said Mike Samuels, CEO at the Ultimate Fieldhouse. “It’s a great fit for our players and families, and we’re proud to be part of this launch.”
“Partnering with organizations that are changing the game for sports and wellness, and doing it in Stephen’s home market, makes this launch especially meaningful,” said Samantha Siegal, Chief Marketing Officer at PLEZi. “We’re excited to bring PLEZi Hydration to life at the SportsMall and to provide an option that will help fuel the next generation of athletes in a smarter, healthier way.”
Additionally, PLEZi’s partnership is helping support COPA’s FREE Assessment Initiative — providing young athletes with access to a COPA Score assessment at no charge and expanding opportunities for more kids to chase their dreams by removing financial barriers.
The partnership officially launched on June 1st, with product available onsite and activations planned throughout the summer.
For more information about PLEZi Nutrition, visit www.plezi.com. To learn more about COPA and their FREE Assessment Initiative, visit www.copastc.com. For more on the Ultimate Fieldhouse, visit www.ultimatefieldhouse.com.
*Per 16.9oz: Plezi Hydration – 120mg (Sodium), 500mg (Potassium, 12g (Sugar)
Leading Regular Sports Drink – 230mg (Sodium), 70mg (Potassium), 28g (Sugar)
About PLEZi Nutrition
PLEZi Nutrition is here to change the way we drink—for the better. Co-founded by former First Lady Michelle Obama, PLEZi is all about big flavor, real ingredients, and zero added sugar in every sip. Inspired by our joyful name, we make drinks that bring good vibes to healthier living. Because feeling good should taste really good. PLEZi Hydration, PLEZi FIZZ, and PLEZi Kids juice drinks bring the flavor with nutrients your body needs. PLEZi is part of Juggernaut Capital’s portfolio. Check us out at www.plezi.com.
About COPA Soccer Training Center
COPA Soccer Training Center (COPA STC) is a state-of-the-art soccer performance facility dedicated to revolutionizing player development through cutting-edge technology, data-driven training, and world-class coaching. Located in Walnut Creek, CA, COPA STC is the anchor tenant of the Shadelands SportsMall and provides athletes of all levels with an objective, measurable approach to skill improvement through its proprietary COPA Score system, which assesses technical, physical, and cognitive abilities. Committed to making elite training accessible, COPA STC empowers aspiring soccer players to reach their full potential, regardless of background or club affiliation. Learn more at www.copastc.com
About Ultimate Fieldhouse
Ultimate Fieldhouse is a premier 40,000-square-foot youth sports facility located in Walnut Creek, California, and a key tenant of the Shadelands SportsMall — one of the largest multi-sport training complexes in the country. Owned and operated by the nonprofit Ultimate Sports Association, the Fieldhouse offers top-tier basketball training, leagues, camps, and events focused on athletic and personal development. As a member of the Jr. NBA Flagship Network and a USA Basketball-certified organization, Ultimate Fieldhouse is recognized for its leadership in youth sports. With over 300,000 annual visitors, it serves as a vital hub for athletes, families, and the greater East Bay community.
ultimatefieldhouse.com
Media Inquiries:
info@copastc.com